Table of Contents

Applied innovative Marketing Using WordPress

The Topics Associated with the Book are listed below:

  • Internet and Online Marketing. 4
  • The Website: The Heart & Soul of Online Marketing. 4
  • Blogging and Posting Information. 4
  • Organic Search. 5
  • Social Media Marketing. 5
  • Search Engine Advertising. 5
  • Email Marketing. 5
  • Web Analytics. 5
  • Conclusion. 6
  • Step 1: Identify the type of project 7
  • Step 2: Create a Marketing Strategy. 9
  • Step 3: Designing the Website. 11
  • a) Creating a Sitemap. 11
  • b) Key Pages. 12
  • d)  Design Mock-Up or Wireframe. 13
  • e)  Identify Functional Details. 14
  • f) Think SEO now! 15
  • Components of a Web Site. 16
  • Using Dreamhost 19
  • HTML – Hypertext Markup Language. 25
  • Cascading Style Sheets. 27
  • WordPress. 27
  • Dashboard. 30
  • Screen Options. 30
  • Conclusion. 34
  • Using Categories. 35
  • Using Tags. 36
  • Password Protecting. 38
  • Creating a Featured Post or Sticky Post 38
  • Creating Web Pages. 41
  • SEO Comments. 42
  • Creating Child Pages. 43
  • Order. 44
  • Changing Templates in Page Attributes. 44
  • Removing Blogging Comments. 45
  • Conclusion. 47
  • Static Front Pages. 48
  • Creating a Dedicated New Blog Page. 49
  • Two Home Menus. 50
  • Trackback and Pingbacks. 51
  • Inserting Images. 51
  • Adding a Link to an Image. 54
  • Hyperlinking Text 55
  • SEO and HTML Syntax for Images. 56
  • Editing the Images. 57
  • Insert Images from a URL. 57
  • Create an Image Gallery. 58
  • Inserting YouTube Videos. 59
  • Conclusion. 60
  • Editing Themes. 62
  • Widgets. 63
  • RSS Widget 63
  • Menus and Custom Menus. 65
  • The Text Widget 68
  • Conclusion. 68
  • Why SEO?. 71
  • How it Works. 71
  • Checking the Competition. 72
  • Webmaster Guidelines. 73
  • Select Privacy Settings. 74
  • SEO Plugins. 75
  • Displaying the Calendar. 79
  • Creating a Facebook Badge. 80
  • How to Link From Your Website to Your Twitter Account 81
  • Twitter. 82
  • Mail Chimp Form.. 83
  • Newsletter Form.. 84
  • Google Webmaster Tools. 87
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